Ensuring Measurable Returns from Use of Social Media

Date: 29 – 30 Sep 2018
Time: 9am to 5pm
Venue: Kaplan Myanmar University, Yangon, Myanmar

Social media marketing is easy to set up but it is difficult to quantify success. In this session you will learn how regional brands have shown social success numerically.

it is no longer sufficient to just have a Facebook brand page to broadcast marketing messages. How best to respond to consumer and meet corporate needs? How will an online social community be the logical next step?

We will study how some regional brands have brought quantifiable successes in sales, marketing, support and crowd-sourced innovation.

Finally, we will show how a social community can be successfully launched with sample key measures embedded, and attribute those measures to corporate performance via a sample value tree.