Harness the Power of Social Media and Communities 

Date: 2 Oct 2018
Time: 9am to 5pm
Venue: Kaplan Myanmar University, Yangon, Myanmar

Social media has once again taken the spotlight this year, for bad reasons. But social is very broad and poorly understood. There are other forms besides Facebook, Twitter, WeChat and Instagram. Each has different use cases based on its own strengths and weaknesses compared to your target customer segment.

The power of social can be harnessed to significant benefit of enterprises, such as improving support, co-innovating with customers and word-of-mouth sales. They can be used to reduce cost, increase revenue, improve customer satisfaction and retention. These have tried and tested in other countries in SE Asia.

To help justify the use of social media, the session will also map social media metrics to enterprise Key Performance Indicators (KPIs).

In this 1-day workshop, we shall discuss:

  • Current Pain Points of Enterprises
  • What is Social?
  • What are Social Media and Communities, and When to use Which
  • Social media, Communities and Digital Transformation
  • Facebook is NOT Everything
  • Utilising Gamification for sustainability
  • What are the business benefits of Communities?
  • Case Studies: Social for Support, Innovation and Sales
  • The Launch process of a Community
  • What are the key metrics of a Community?
  • Building a value tree
  • Future of Social Media